"Plain folks" is a rhetorical and advertising strategy designed to appeal to the common people, emphasizing simplicity and relatability. It is a tactic used to create a favorable image or association by presenting oneself or a product/service as ordinary, down-to-earth, and aligned with the interests and values of everyday individuals.
In politics, the "plain folks" approach involves politicians presenting themselves as regular people rather than part of the elite, to connect with voters on a personal level. They may focus on their humble origins, modest lifestyle, or engagement in ordinary activities to project an image of being relatable, trustworthy, and understanding of the challenges faced by the general population.
In advertising, the "plain folks" technique is utilized to position products or services as accessible to everyone. Advertisements may feature average-looking individuals, regular families, or relatable scenarios to create a sense of familiarity and connection. By employing everyday language and concerns, such as saving money or enhancing daily routines, companies aim to appeal to a wider audience and build trust among consumers.
Overall, "plain folks" is a persuasive strategy that seeks to foster a sense of identification between the audience and the person or entity being portrayed. By emphasizing similarity and downplaying any sense of elitism or exclusivity, the approach aims to achieve a sense of relatability and build a favorable perception among the broader population.
